Have you heard of Period poverty?

It describes the struggle many low-income women and girls face due to the fact they couldn’t afford menstrual products. The term also refers to the increased economic vulnerability women and girls face due to the financial burden posed by menstrual supplies.

The term 'Period Poverty is less spoken about in India. Reproductive Diseases are rapid and it is estimated that around 70% are caused due to poor menstrual hygiene. Women living in the interior part of the country do not talk about this topic and are mostly unaware of menstrual hygiene. They have been accustomed to using rags which are a replacement for sanitary napkins. This is an unhealthy manner that leads to fatal reproductive diseases. Research says that around 70% of the girls have no idea about menstruation until it's their first period. The orthodox approach towards the negligence of this topic has made girls miss out on education. On average, girls miss six days of class each month due to the shameful approach towards menstruation. This also leads to dropping out of school due to a culture of child marriages. India has the highest number of child brides in the world, with around 15.5 million child brides married before the age of 18. This all leads a woman to go through immense mental, emotional and physical destruction. The stigma around menstrual hygiene in Tier 1 cities also exists. These cities have good medical facilities and top educational institutes. But still, it is seen that the number of reproductive diseases has been increasing.

With the internet, women are now becoming aware of this topic. They are seen talking about this topic on social media, but the current scenario needs a rise in awareness about menstrual hygiene. This initiative is a bold yet realistic approach to tell you about the troubles a woman faces only for the fact that she has menstruated. She is separated at temples, while dining and other activities according to the vast cultural system engraved deep within the society. Our efforts are directed towards changing the stigma around menstruation in India. Every bottle you purchase will contribute a packet of 5 sanitary napkins. They will also be educated about the importance of menstrual hygiene. Our C.S.R team will work in the rural parts of the country where awareness about menstrual hygiene is needed the most. Period Poverty can only be controlled with awareness and willingness to adapt to a lifestyle that is focussed on education and self-growth.

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